|
Talkshow
values
We operate in an increasingly busy
field of media training. But our services stand out for a
number of reasons. Probably the most important are two of our
values. They are:
-
·
Industrial relevance
-
·
Educational rigor
These terms may sound a little
grand, so let’s explain.
Industrial
relevance
To be really good at teaching media
production, we believe it helps to have made multimedia
content. So all of our trainers bring real, live production
experience. We’re lucky because most of our specialists have
worked at the BBC which is in itself is an instant badge of
honor.
Our trainers don’t learn from
textbooks but from doing production. This is “doing” factors
makes our training stand out. But as television stations and
newspapers go into unfortunate decline, laying off many skilled
production staff, more and more people are hanging out their
shingle and calling themselves media trainers.
What once again makes us stand out
from the crowd is that our experience has not just been in
traditional radio and television, like many of the others. It
has been in multimedia production on projects that have earned
respect around the world.
A lot of trainers still teach web
video as if it is TV video and podcasting as if it is radio
broadcasting. They don’t get it and are teaching the old skills
in a new paradigm. We don’t and that makes a difference.
Our curriculum is based on current
best practice. We don’t “wing it” and we’re not justa few
pages ahead in the textbook. Our trainers have been involved in
new media since the pioneering days of the late 90s and early
this century.
Educational
rigor
It’s all very well to be a
practitioner, but that doesn’t mean you can teach. A lot of
practitioners take early retirement to become media trainers.
Because they used to be good at show and tell in High School,
they think they’re a natural.
While some practitioners are
naturals and do a good job, many aren’t. And hiring a trainer
with no educational background is like hiring a book keep to
plan your tax strategy. (Of course, most self-respecting book
keepers will refer you to an accountant.)
The science of learning is
incredibly developed and there are huge amounts of research into
areas such as how people learn and how to construct information
so it is easily learned, retained and put into practice.
There is also a lot of research into
how to speed up learning and give it a greater impact in the
workplace. Without access to this expertise, you don’t get
value for money.
Therefore, all our trainers have a
recognized background or qualification in adult learning. It
means that when we talk about solutions to help your staff, we
don’t talk about theatre shows and what our courses, cover, we
talk with confidence about what your staff will be able to do
after the course with their new skills.
Related
Pages
|
