Did anyone read your message?

Did you know that the font you choose for your web site can stop people reading? 

Of course your font choice isn’t your only decision that may turn surfers away from your message.

The colors you choose, layout and story length are just a few things out of many that can make your story or break it.

There are new rules for getting your message read on the Web

People read text on the Web differently to text printed on paper.  In fact both mediums are very different.  That's why web writing training is important if you want your web text to be read.

If you want your message to have impact, your e-learning to stick or you want to sell products and services, you need to learn the new rules of writing for the Web.

Web reading is both a visual and linguistic experience.  You need to balance both the visual appeal of your text with linguistic construction.

If your text is not right visually, you’ll lose readers.  If your text looks great but is linguistically poor, you’ll also lose readers.  Web writing is getting the balance right.

The words you choose, the way you construct sentences and how you break up paragraphs can give your message power, or suck the life out of it.

Create real impact with your writing the first time

If you write text for the web, it’s crucial to write in a way that immediately gives your message power.  You need to write in a way that makes factual content on your e-learning site memorable.   And you need to make your product or service attractive.

Talkshow Media offers web writing workshops, webinars and media labs to equip you with the skills to get your written content right the first time.  Our focus is on helping you create a message that works for your business objective. 

Talks to us about our web writing media labs, workshops, webinars and coaching.

“Jonathan transformed my worday – his techniques to speed up writing [have] saved me and hour and a half every day.  And I have more confidence because my text is just so much better.”  Participant, BBC Radio 4

“Now [I am] spending more time looking closely at the words I choose.  [I] can’t believe how much this affects my writing.”  Participant, Ifra Newsplex.

“My perspective has changed – now I’m thinking visually as well as linguistically.”  Journalist, Romania.

“I’m writing to thank you for the workshop.  I’ve put your methods in place and discovered people now read to the end of my article.”  Coaching participant.